Moskowitz is vocal opponent of "humane meat", promoting animal rights through what she calls "Culinary Activism" or "Baketivism":
"I think that activism isn't what you decide to do but how it affects people. So if someone says, I'm going to become an activist! I'm going to stand on a street corner and preach about veganism! And then they go ahead and do that but no one listens and no one becomes vegan, then is that activism? On the other hand, maybe there's a girl in the middle of nowhere who loves animals and decided to bake vegan. And then people taste her cupcakes and are like “What the hell, I'll go vegan, too." Obviously I think the latter is more effective, but I guess people might not see it as activism".
(Wikipedia)
PPK