"GYT is developed as part of It’s Your (Sex) Life, a longstanding public information partnership of MTV and the Kaiser Family Foundation, together with Planned Parenthood Federation of America (PPFA) and other national partners, including the National Coalition of STD Directors (NCSD) and the American College Health Association (ACHA). Gilead Sciences, Inc. provides support and resources for select elements of the campaign.
Since 1997, the Kaiser Family Foundation and MTV have partnered on an extensive Emmy and Peabody-Award winning public information campaign to support young people in making responsible decisions about their sexual health. It’s Your (Sex) Life focuses on delaying and reducing sexual activity, talking openly about sexual health issues, using protection, and getting tested for HIV and other STDs. The partnership includes targeted public service ads (PSAs), entertainment and other special programming, news segments, and free informational resources, including an extensive website: www.itsyoursexlife.com.
It provides dynamic leadership that strengthens STD Programs by advocating for effective policies, strategies, and sufficient resources and by increasing awareness of the medical and social impact."
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