"Swear 2 Stop is a campaign which targets parents and adults, to stop swearing primarely around children. I incorporated children into the campaign as a way to connect with the target audience, and get a more personal message across. After researching, I found that swearing starts at a very young age, and that children learn cursing from there parents. This campaign can stop a generation from swearing, and therefore stop it all together. I associated swearing with drug abuse, to enhance its explicit nature, and to signify the effects it can have on children. Both are addictive, and can influence younger generations. As role models, parents should recognize the impact swearing can have on there children."
Your children won't grow up to commit mass murder if you accidentally swear around them but it doesn't sound too good when you swear round that cute guy you like.