"Ethnography (from Greek ἔθνος ethnos "folk, people" and γράφω grapho "to write") is a qualitative research design aimed at exploring cultural phenomena. The resulting field study or a case report reflects the knowledge and the system of meanings in the lives of a cultural group.An ethnography is a means to represent graphically and in writing, the culture of a group.
Ethnography, as the empirical data on human societies and cultures, was pioneered in the biological, social, and cultural branches of anthropology but has also become popular in the social sciences in general—sociology, communication studies, history—wherever people study ethnic groups, formations, compositions, resettlements, social welfare characteristics, materiality, spirituality, and a people's ethnogenesis" (Wikipedia)
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What is Ethnography?